Blog Archives - MIKI NITADORI

Lexus-Figaro : Emotional design

5/13/2019

In February, I was happy to be invited to do a commercial for Lexus for Figaro with Miguel Chevalier. It is now published.
Our conversation was long and therefore it feels as we are almost not saying much but I was very happy to meet the person who recruited us, Vincent Thobel, journalist, organizer, staff and Miguel for convivial moment. I read the history of Toyota many years ago. It is a family based company with their own stance that is known for how they keep their finances ( keeping their money in standard bank account for emergency, which may have changed now.) how they deal with car shipping company (they will refuse the deal if they consider it to be too cheap to get the transportation correctly.) and their passion of building the first car. ( they imported a car and they took a part all the parts to understand what it consisted and they rebuilt the same car to understand how they are made.) They transformed their business from making the industrial sewing machine to car manufacture. Many taxi drivers in Paris own a Toyota and they say that Toyota is reliable and they are happy that they decided on Toyota. These are the reason also why, it was a pleasure for me to do this work. https://excellence-par-lexus.lefigaro.fr/cross_portrait/design-emotionnel-nitadori-chevalier

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