MIKI NITADORI
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  • Home
  • About
  • Artist statement
  • Contact
  • Workshop & Conferences
  • News / blah blah
  • Art Objects
    • A-lien Pacific 2018
    • Odyssey : reflect artist book 2014 - 2018
  • Visual works
    • Odyssey : reflect orginal works 2013 -2015
    • Gratitude 2017
    • Catherine's Pier 2017
    • Post-script 2013 - 2018
    • Blond Ambition 2008
    • Combat : Manual for daily survival original works 2003 -2008
    • Triumph 2004
  • Exhibitions & Installations
    • Odyssey : Reflect Exhibition / Installation 2014-2018
    • Combat exhibition 2008
  • Participative & community projects
    • Timelesshugs: August - December 2015
    • Timelesshugs: January - February 2016
    • Timelesshugs: Arles 2016
    • Timeless hugs: Bandstand
    • Combat in progress 2008
  • Interventions & collaborations
    • A-lien cuisine 2018
    • Aloha Phantasm 2015
    • Humility Quest 2014
    • I am humility 2015
    • one night in the gallery 2015
  • Written pieces
    • Mini dictionary of aqua-humility 2015
    • Slapping 2015
    • Slurp piece : Eat noodle or die 2015
  • Older works
    • Interface 2010
    • Transform part one 2010
      • Transform origin 1895 - 1960
    • Looking for "tree in the sun" 2010
    • Combat mini video 2007
    • water field 1997, 2007
    • Paradises lost 2000, 2005
    • seesaw spotting 1997-2001
  • Videos
    • Odyssey : Reflect book
    • On Odyssey : Reflect installation, Rome 2016
    • Odyssey : Reflect Exhibition, installation walk 2016
    • What is timelesshugs? 2016
    • Timeless hugs: Call to the workers at Mac Val 2016
    • Timeless hugs: Call for participation, Arles 2016
  • project proposition
    • Ecology & waste
    • Textile as a form of Cultural heritage & Community
  • Research

Lexus-Figaro : Emotional design

5/13/2019

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Picture

In February, I was happy to be invited to do a commercial for Lexus for Figaro with Miguel Chevalier.   It is now published.
Our conversation was long and therefore it feels as we are almost not saying much but
I was very happy to meet the person who recruited us, Vincent Thobel, journalist, organizer, staff and Miguel for convivial moment. I read the history of Toyota many years ago. It is a family based company with their own stance that is known for how they keep their finances ( keeping their money in standard bank account for emergency, which may have changed now.) how they deal with car shipping company (they will refuse the deal if they consider it to be too cheap to get the transportation correctly.) and their passion of building the first car. ( they imported a car and they took a part all the parts to understand what it consisted and they rebuilt the same car to understand how they are made.) They transformed their business from making the industrial sewing machine to car manufacture. Many taxi drivers in Paris own a Toyota and they say that Toyota is reliable and they are happy that they decided on Toyota.  These are the reason also why, it was a pleasure for me to do this work.  https://excellence-par-lexus.lefigaro.fr/cross_portrait/design-emotionnel-nitadori-chevalier

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    Miki, an artist, that questions and propose to share experiences with another.

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  • Home
  • About
  • Artist statement
  • Contact
  • Workshop & Conferences
  • News / blah blah
  • Art Objects
    • A-lien Pacific 2018
    • Odyssey : reflect artist book 2014 - 2018
  • Visual works
    • Odyssey : reflect orginal works 2013 -2015
    • Gratitude 2017
    • Catherine's Pier 2017
    • Post-script 2013 - 2018
    • Blond Ambition 2008
    • Combat : Manual for daily survival original works 2003 -2008
    • Triumph 2004
  • Exhibitions & Installations
    • Odyssey : Reflect Exhibition / Installation 2014-2018
    • Combat exhibition 2008
  • Participative & community projects
    • Timelesshugs: August - December 2015
    • Timelesshugs: January - February 2016
    • Timelesshugs: Arles 2016
    • Timeless hugs: Bandstand
    • Combat in progress 2008
  • Interventions & collaborations
    • A-lien cuisine 2018
    • Aloha Phantasm 2015
    • Humility Quest 2014
    • I am humility 2015
    • one night in the gallery 2015
  • Written pieces
    • Mini dictionary of aqua-humility 2015
    • Slapping 2015
    • Slurp piece : Eat noodle or die 2015
  • Older works
    • Interface 2010
    • Transform part one 2010
      • Transform origin 1895 - 1960
    • Looking for "tree in the sun" 2010
    • Combat mini video 2007
    • water field 1997, 2007
    • Paradises lost 2000, 2005
    • seesaw spotting 1997-2001
  • Videos
    • Odyssey : Reflect book
    • On Odyssey : Reflect installation, Rome 2016
    • Odyssey : Reflect Exhibition, installation walk 2016
    • What is timelesshugs? 2016
    • Timeless hugs: Call to the workers at Mac Val 2016
    • Timeless hugs: Call for participation, Arles 2016
  • project proposition
    • Ecology & waste
    • Textile as a form of Cultural heritage & Community
  • Research